The Lorax is a 2012 American computer-animated 3D musical comedy film based on Dr. Seuss' children's book of the same name. It was produced by Illumination Entertainment and was released by Universal Pictures on March 2, 2012, the 108th anniversary of Seuss' birth.
The film is the fourth feature film based on a book by Dr. Seuss, the second Dr. Seuss adaptation fully computer-animated after Horton Hears a Who!, and the first released in 3-D. The Lorax was Illumination Entertainment's first film presented in IMAX 3D (known as "IMAX Tree-D" in publicity for the film.
Directors:
Chris Renaud, Kyle Balda
Writers:
Ken Daurio (screenplay),
Dr. Seuss (book)
Stars:
Zac Efron, Taylor Swift and Danny DeVito
Ted Wiggins (Zac Efron), an idealistic 12-year-old boy, lives in "Thneed-Ville", a walled city that, aside from the citizens, is completely, perfectly, artificial: everything is made of plastic, metal, or synthetics. Ted sets out to find the one thing that will win him the affection of Audrey (Taylor Swift), the girl of his dreams, who wishes to see a real tree. Ted's energetic grandmother (Betty White) suggests he speak with the Once-ler (Ed Helms) on the matter, and he discovers that their city has been closed off from the outside world, which is a contaminated and empty wasteland.
The Once-ler agrees to tell Ted about the trees if he listens to his
story over multiple visits. Ted agrees, even after the mayor of
Thneed-Ville, Aloysius O'Hare (Rob Riggle), who is also the greedy proprietor of a bottled oxygen
company, confronts the boy and pressures him to stay in town. Over the
course of the movie, Ted, with the encouragement of his grandmother,
continues to sneak out of O'Hare's sight and learns more of the history
of the trees.Parents need to know that this animated adaptation of Dr. Seuss' beloved tale
of THE LORAX is age-appropriate for younger kids; there's little scary
stuff, and the pro-environmental message is a positive one. The main
issue here is really the movie's huge number of consumerist tie-ins --
at least 70 different marketing promotions. For an anti-materialism
story to advertise so many products to kids and their parents sends a
particularly confusing message. Still, the movie itself -- like the
original story -- promotes conservation and protecting the environment.
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